“People love any opportunity to relive their childhood, so as they become parents and start growing their own families, they’re seeking experiences that feel both unique and familiar,” says Tessa McCrackin, chief marketing officer at Northgate Resorts, which operates 24 resorts in the U.S. “Summer camps remind us of a time when we weren’t constantly plugged in and life was as simple as ‘What are we doing outside today?’ ”
Last year, the company launched Camp Fimfo, which has upscale cabins and RV sites, plus a water park, mini-golf course, and restaurants. After a successful first season in New Braunfels, Texas, the company will open a second location this summer in Waco, where travelers can stay in cylindrical cabins inspired by the city’s iconic cottonseed silos.
Another spot putting nature at the forefront is Terramor Outdoor Resort, in Bar Harbor, Maine, just outside Acadia National Park. Two summers ago, the glamping retreat—a stylish offshoot of Kampgrounds of America—debuted with 64 luxury tents and a farm-to-table restaurant. Guests can expect pre-stocked firepits, a wellness tent for massages, and complimentary walking sticks.
This summer Camp Long Creek, the newest addition to Big Cedar Lodge in the Missouri Ozarks, is adding more one- and two-bedroom cabins to its array of glamping and indoor accommodations, along with a new pool. The Canteen, housed in a vintage Airstream trailer, serves cheeseburgers and treats like Creamsicles to guests eager to refuel after a day of waterskiing on Table Rock Lake.
The Ritz-Carlton Reynolds, Lake Oconee,The Ritz-Carlton Reynolds, Lake Oconee, in Greensboro, Georgia at Reynolds Lake Oconee, is also making big investments in family-friendly amenities. In July 2021In July 2021 it opened a family pool and the Ritz Kids Clubhouse, which has an aquarium and arcade games. It even runs backyard olympics for campers ages five through 12. Slides and water trampolines are enough to entice campers of all ages to splash around in the lake.
Another Georgia property, Barnsley Resort, is already well-loved for its cozy cottages and firepits. Recently, it doubled down on family-bonding experiences with activities like archery and axe throwing. At the flagship location of Roam Beyond (roam beyond. travel; doubles from $219), which sits right outside Montana’s Glacier National Park, guests staying in the retro camping trailers can hike, fish, or play cornhole by day, then watch movies or play board games in the lodge at night.
Historic properties are revamping their programming to ride the nostalgia wave, too. There’s never a dull moment at the 150-year-old Mohonk Mountain House, in New Paltz, New York. Its recently launched hiking menu makes the most of 85 miles of trails with six themed excursions, including a survivalist trek that teaches guests about animal tracks and edible plants.
